Introduction
Twitter engagement remains a crucial performance metric for brands and organizations in 2026. Although the platform’s average engagement rates have declined in recent years, understanding benchmarks and how to improve engagement still matters for marketers, analysts, and community managers alike. This guide will walk you through what engagement rate means, how to measure it, what good benchmarks look like, and practical steps to improve engagement—plus how ArchivlyX, such as exporting followers and following lists, can help you better understand your audience.
What Is Twitter Engagement Rate?
Twitter engagement rate measures how actively your audience interacts with your content. It typically includes likes, replies, retweets, and other interactions relative to either your follower count or impressions.
Engagement Rate = (Likes + Replies + Retweets) ÷ Followers × 100%
Some analytics tools use impressions instead of followers for a more precise measure.
Socialinsider
The key takeaway: engagement helps you understand whether your content truly connects with your audience.
Twitter Engagement Benchmarks in 2025
According to recent industry data:
• The median Twitter engagement rate is lower than in previous years. In 2024, it was around 0.029%, and in some studies, it dipped further in 2025.
• Benchmarks vary by audience size, industry, and content type. Some sources consider 0.5%–1% typical, with viral content exceeding 3%–5%.
• Other analysis suggests that for established brands, engagement may realistically fall between 0.02%–0.15% on X/Twitter.
Industry Context: Even within the same platform, average engagement can differ by niche. For example, government and nonprofit accounts may see different engagement levels compared to sports or consumer brands.
Why Your Twitter Engagement Might Be Low
Low engagement doesn’t always mean poor content—it may indicate deeper audience or strategy issues.
Common causes:
1. Audience quality issues: inactive or uninterested followers
2. Poor content relevance: content not aligned with audience interests
3. Timing misalignment: not posting when followers are active
4. Lack of competitive insights: not knowing what works for competitors
Improving engagement starts with understanding who interacts with your account and why.
How to Analyze Your Twitter Audience Quality
Before you try tactics to raise engagement, analyze your audience:
• Identify inactive or fake followers
• Understand types of followers most likely to engage
• Benchmark your audience against competitors
One way to get accurate, structured data is by exporting your followers' list and analyzing their attributes.
📈 Export Your Followers for Better Insights
ArchivlyX’s export followers feature allows you to download your follower list in CSV, Excel. This makes it easy to analyze audience quality and segment high-value followers for targeted engagement strategies.
👉 Try it here:
🔗 Export your Twitter followers
Use this data to:
• Identify verified or high-potential followers
• Segment followers by activity level
• Find demographic or interest patterns
How to Export Your Twitter Following List for Competitive Research
Understanding who you follow can also reveal strategic insights. Accounts you follow often reflect your industry interests and standards for engagement.
ArchivlyX supports bulk export of the following list, helping you:
• Compare engagement strategies of other profiles
• Discover high-engagement accounts to benchmark
• Learn content trends from leaders in your space
👉 Export your following list here:
🔗 Export Twitter following list
7 Proven Strategies to Increase Twitter Engagement
Improving engagement requires both data analysis and strategic action. These techniques are backed by industry benchmarks and best practices:
1. Optimize posting schedule: Align tweets with peak audience activity
2. Use visuals and threads: Photos and videos often outperform text-only content
3. Engage with trending topics: Join relevant conversations
4. Run interactive content: Polls, questions, and discussions drive replies
5. Clean inactive followers: Removing low-value followers boosts real engagement ratios
6. Reply and interact: Genuine replies build stronger connections
7. Track high-performing content: Repeat formats that already engage well
Benchmark data suggests that posting frequency and compelling media-rich content correlate with higher engagement.
Best Twitter Engagement Tools in 2025
To execute and improve your engagement strategy, many tools are available:
| Tool | Key Features |
|---|---|
| ArchivlyX | Export followers & following, analyze audience quality |
| Circleboom | Twitter management & cleanup tools |
| RivalIQ | Engagement benchmarking & competitor analytics |
| Other analytics tools | Social performance metrics & optimization |
These tools can help you both understand engagement performance and act on it.
Conclusion
Twitter engagement may be lower on average in 2025 compared to previous years, but with the right strategy and audience insights, brands can still find ways to connect with their audience effectively.
Key takeaways:
• Know what good engagement looks like for your niche
• Analyze your audience before adjusting your content strategy
• Use tools to export and understand follower data
• Test and iterate on best practices
Improving engagement shouldn’t be guesswork—it should be data-driven.
FAQ Section
Q: What is a good engagement rate on Twitter?
A: While benchmarks vary, rates above 0.5% are strong, 1%+ is excellent for large accounts, and niche audiences can exceed that.
Q: How do I calculate engagement rate?
A: Divide total engagements (likes, replies, retweets) by followers or impressions.
Q: How can I export my Twitter followers?
A: Use tools like ArchivlyX to export followers in multiple formats for analysis.
Q: Why is my engagement rate lower than average?
A: Could be due to audience quality, posting strategy, or content relevance—benchmark and analyze to find gaps.
